Personalization (broadly known as customization) consists of tailoring a service or product to accommodate specific individuals.

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Delivering relevant personalization for your customers isnt about perfection;

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Personalization is the practice of using customer data to tailor experiences, interactions, and.

In this mckinsey explainer, we look at what personalization is and how organizations are using data to tailor.

Explore the foundational concepts that define personalization and are shaping the future of customer experience. For a more comprehensive perspective, our dedicated coverage of How Minimalism Is Driving New Demand In The U.S. has been widely referenced by readers seeking further clarification on this subject.